Artificial intelligence is reshaping how sales teams prospect, qualify and close deals. However, while AI can enhance efficiency through data analysis and automation, sales at its core is largely driven by the relationships salespeople build with clients. As AI technology continues to evolve and become more sophisticated, dependence on these tools will likely grow at the cost of human involvement in the sales process—unless actions are taken in advance to maintain human-centered relations.
The members of Forbes Business Council are navigating the changes AI has brought to the ways sales teams interact with customers. Amy Powell, CFA® and 18 others discuss how sales leaders can effectively balance human relationships with automation to maintain authenticity while scaling efficiency.
14. Devote Freed-Up Time To Customer Relationships
AI should enhance connection, not replace it. By allowing us to spend less time chasing down data, tracking tasks or managing endless emails, using AI strategically frees up our employees to focus on the higher-value interactions that build or strengthen relationships. Our philosophy is to be ruthlessly efficient in our work behind the scenes and generous with the time we spend with clients. -Amy Powell,AimWell Financial
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