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The waterfront in St. Petersburg, Florida

St. Petersburg, Florida

Financial planning in St. Petersburg, built around the life behind the numbers.

Whether you’re preparing for retirement, raising a family, or running a business, AimWell Financial provides advice designed around your real life. As an independent, fee-only fiduciary firm, we offer comprehensive financial planning and investment management from our St. Petersburg office, including retirement planning, tax-aware guidance, behavioral finance, and ongoing support.

Local, not generic.

Amy Powell has lived in Florida since she was five and has longstanding ties throughout Pinellas County. Community involvement and local relationships are part of how AimWell has grown.

Our firm is designed for people who want significant financial expertise without feeling like one household in a giant institution.

The Gulf shoreline near St. Petersburg

St. Petersburg is more than one of AimWell’s office locations. It’s a meaningful part of Amy Powell’s personal and professional community.

St. Petersburg office

360 Central Ave
Suite 800
St. Petersburg, FL 33701

Phone: 727-335-1874

Hours: Monday–Friday, 8:30 AM–5:00 PM
By appointment only.

Financial Services Provided In St. Petersburg

Financial PlanningInvestment ManagementRetirement PlanningTax PlanningEstate & Legacy PlanningBehavioral FinanceCharitable GivingEducation FundingInsurance ReviewsFinancial Services for Business Owners

Questions about our St. Petersburg office

Do I need to live in St. Petersburg to work with AimWell?+

No. AimWell works with clients throughout Florida and across the country. Meetings are available virtually or in person at our St. Petersburg and Tampa offices, allowing clients to choose the experience that works best for them.

Can I meet with AimWell virtually?+

Yes. Some clients prefer the convenience of virtual meetings, while others prefer meeting in person at one of our Tampa Bay offices. We are comfortable working either way and can adjust the meeting format as circumstances change.

What financial planning services are available through the St. Petersburg office?+

AimWell provides comprehensive financial planning and investment management, including retirement planning, tax planning, estate and legacy planning, behavioral finance, and financial planning for business owners.

How is AimWell different from other financial firms in St. Petersburg?+

AimWell combines comprehensive financial planning and investment management with the personal attention of an independent, fee-only fiduciary firm. Our team considers how decisions involving retirement, investments, taxes, estate and legacy planning, behavioral finance, and business ownership affect one another rather than addressing each area separately.

AimWell is also deeply connected to the St. Petersburg community through financial education, board and committee service, local business organizations, nonprofit involvement, and support for first responders. Clients receive coordinated advice, support through implementation, and an ongoing relationship with a team that understands both the details of their financial life and the community AimWell calls home.

How do I schedule an in-person meeting at the St. Petersburg office?+

Meetings are available by appointment. You can schedule a complimentary consultation online, call the AimWell team, or reach out through the contact form. When scheduling, simply choose the St. Petersburg office as your preferred meeting location.

How does AimWell support the St. Petersburg community?+

AimWell is actively involved in the community through financial education, board and committee service, professional organizations, local business initiatives, nonprofit fundraising, and sponsorships. Our involvement includes work supporting first responders, women in business, children and education, health and wellness, and the broader St. Petersburg business and nonprofit community.

What types of clients does AimWell work with?+

AimWell may be a fit if you value a personal, ongoing advisory relationship and want your financial decisions connected to your broader life. Specific fit is best determined through a conversation rather than a public checklist.

Does AimWell only work with retirees?+

No. AimWell works across a range of life stages, whether you’re approaching retirement, navigating major transitions, managing significant financial complexity, or connecting business and personal financial decisions.

Explore AimWell in the Community

Explore the life events that usually start the conversation.

Looking for a financial advisor in St. Petersburg who would rather understand your life than impress you with jargon?

Tell us what’s on your mind. We’ll get to know what you’re looking for, explain how AimWell works, and determine together whether we’re a good fit.

Start the Conversation